Message
2021 was a year of constant scrambling to deal with the COVID-19 pandemic. We would first like to express our deepest condolences to all of those affected. With the release of multiple vaccines, we saw a dip in the effects of the virus. However, as new variants continue to appear, the future remains unpredictable. The music industry, which we’re deeply involved with, has also been greatly affected and we hope that things will return to normal as soon as possible.
The time has flown by since we changed our company name to AlphaTheta Corporation in 2020. With the same intentions we’ve always had, everyone at AlphaTheta will keep working hard every day towards our One Through Music mission.
The pandemic caused by COVID-19 has drastically changed our ways of life but we’ll continue to adapt, create innovative products and services, strive for the development of music culture, and tackle challenges in the fields we work in, which we believe are greatly needed by society.
We appreciate your continued support and encouragement.
Yoshinori Kataoka
President and CEO
Our Business
Business Overview

Research and Development

Intellectual Property

Design
Information
AlphaTheta Corporation releases DanceTribe app for iPhone
December 15, 2022AlphaTheta Corporation acquires 25% stake in DJ Monitor
September 30, 2022AlphaTheta Corporation parent company change in April 2020
March 2, 2020Pioneer DJ changes company name to AlphaTheta Corporation
December 27, 2019Company Info
Company name
AlphaTheta Corporation
* We’ve changed our company name to AlphaTheta Corporation. For more information on the change follow this link.
Headquarters
6F, Yokohama i-Mark Place, 4-4-5 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012 Japan
Phone +81-45-522-5400
Mission
One Through Music
Vision
To enhance the creative potential of music and enable a world filled with joy
Management Team
YOSHINORI KATAOKA | President and CEO |
MASAKAZU SUZUKI | Executive Director in board |
RYUKICHI IWAKIRI | Director |
RYOSUKE YOKOBARI | Director |
DAI NAKAMURA | Corporate Auditor |
KEI AIKAWA | Executive Officer |
KAZUHITO TAKIGUCHI | Executive Officer |
AKIRA YOKOYAMA | Executive Officer |
Number of employees
459 (as of December, 2021)
Business
Design, Production, Sales and related services for the DJ, Professional Audio and Music Production markets
Capital
100,000,000 Yen (as of December, 2021)
Shareholders’ composition
Parent Company: Noritsu Koki Co., Ltd.
(Listing: Prime Market, Tokyo Stock Exchange)
Sales subsidiaries
AlphaTheta EMEA Limited
Unit 39, Tileyard Studios, Tileyard Road, London, N7 9AH
AlphaTheta Music Americas, Inc.
2050 W 190th Street, Suite #109, Torrance, CA 90504, USA
AlphaTheta (Shanghai) CO., Ltd.
Unit 01, 6th Floor, Golden Hongqiao International Center, No.523, Lou Shan Guan Road,
Changning District, Shanghai, China
HISTORY
1994 | June | Entered the DJ equipment business as one of Pioneer Corporation’s businesses |
2013 | Aug. | Announced entry into professional audio equipment business |
2014 | Oct. | Started offering KUVO, a club culture entertainment service, as one of the related services businesses |
2015 | Mar. | Independent from Pioneer Corporation as “Pioneer DJ Corporation” through a stock split |
Head Office established in the former Kawasaki Head Office of Pioneer Corporation | ||
Nov. | Head office moved to the current location of Yokohama City. | |
2016 | Aug. | Announced entry into the music production business |
2019 | Oct. | Opened Pioneer DJ Yokohama DJ Lab, a DJ school in Yokohama City, as one of the related services businesses |
2020 | Jan. | Company name changed from Pioneer DJ Corporation to AlphaTheta Corporation |