The spread of COVID-19 has been making a major impact around the world. We would first like to express our deepest condolences to all of those affected. We would also like to express our gratitude and respect to those in the medical field and those supporting social functions and economic activities.
In January 2020, we have changed our company name to AlphaTheta Corporation as well as our our mission to “One Through Music” which we have valued ever since the foundation of our business. Our employees will keep running our day-to-day operations with this mission always in mind.
In addition, we became a member of the Noritsu Koki Group in April 2020. Our Group Vision of “A Business Group that Continues to Create No.1/ Only1” is precisely what we are aiming for. As a member of the group, we will continue to strive for excellence through our business.
We will continue to create innovative products and services, strive to develop our music culture.
We appreciate your continued support and encouragement.
President and CEO
* We’ve changed our company name to AlphaTheta Corporation. For more information on the change follow this link.
6F, Yokohama i-Mark Place, 4-4-5 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012 Japan
One Through Music
To enhance the creative potential of music and enable a world filled with joy
|YOSHINORI KATAOKA||President and CEO|
|MASAKAZU SUZUKI||Executive Director in board|
|DAI NAKAMURA||Corporate Auditor|
Number of employees
434 (as of December, 2020)
Design, Production, Sales and related services for the DJ, Professional Audio and Music Production markets
100,000,000 Yen (as of December, 2019)
Parent Company: Noritsu Koki Co., Ltd.
(Listed on Tokyo Stock Exchange First Section)
AlphaTheta EMEA Limited
Artemis Building, Odyssey Business Park, West End Road, South Ruislip, HA4 6QE, UK
AlphaTheta Music Americas, Inc.
2050 W 190th Street, Suite #109, Torrance, CA 90504, USA
AlphaTheta (Shanghai) CO., Ltd.
Unit 01, 6th Floor, Golden Hongqiao International Center, No.523, Lou Shan Guan Road,
Changning District, Shanghai, China
|1994||June||Entered the DJ equipment business as one of Pioneer Corporation’s businesses|
|2013||Aug.||Announced entry into professional audio equipment business|
|2014||Oct.||Started offering KUVO, a club culture entertainment service, as one of the related services businesses|
|2015||Mar.||Independent from Pioneer Corporation as “Pioneer DJ Corporation” through a stock split|
|Head Office established in the former Kawasaki Head Office of Pioneer Corporation|
|Nov.||Head office moved to the current location of Yokohama City.|
|2016||Aug.||Announced entry into the music production business|
|2019||Oct.||Opened Pioneer DJ Yokohama Lab, a DJ school in Yokohama City, as one of the related services businesses|
|2020||Jan.||Company name changed from Pioneer DJ Corporation to AlphaTheta Corporation|