AlphaTheta Corporation began as a division of Pioneer Corporation in 1994, when it released the world’s first commercially available flat-top DJ CD player. Since then, AlphaTheta has continued to challenge itself by releasing groundbreaking DJ and club equipment that’s been loved by customers around the world.
After the first 2 years of the pandemic, 2022 was the first time we saw “light at the end of the tunnel.” We’re pleased to see that the music industry, which we share close ties with, continues to gradually return to its former self, with events and festivals resuming since then.
2023 marks AlphaTheta’s 29th anniversary and 8th year as a standalone company since becoming independent in 2015. Always with our original intentions in mind, each of us at AlphaTheta will keep working hard every day and strive to achieve our mission: “One Through Music.”
As a company that we think is valued by society, we’ll continue to transform, create innovative products and services, strive for the development of music culture, and take on challenges. We look forward to another great year in music and hope that our valued customers and fans will continue to support AlphaTheta.
President and CEO
Research and Development
Introducing the new AlphaTheta brand logoAugust 31, 2023
Nail Your Moves: DanceTribe brings dance and music together – Innovative new features added to the iPhone app including free music editing toolJuly 18, 2023
AlphaTheta Corporation acquires Serato Audio Research Limited – Exciting acquisition strengthens long-standing partnership between the two leading DJ and audio industry brandsJuly 11, 2023
* We’ve changed our company name to AlphaTheta Corporation. For more information on the change follow this link.
Yokohama i-Mark Place 6th floor, 4-4-5 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012 Japan
One Through Music
To enhance the creative potential of music and enable a world filled with joy
|YOSHINORI KATAOKA||President and CEO|
|MASAKAZU SUZUKI||Executive Director in board|
|DAI NAKAMURA||Corporate Auditor|
|KEI AIKAWA||Executive Officer|
|KAZUHITO TAKIGUCHI||Executive Officer|
|AKIRA YOKOYAMA||Executive Officer|
Number of employees
471 (as of December, 2022)
Design, Production, Sales and related services for the DJ, Professional Audio and Music Production markets
100,000,000 Yen (as of December, 2021)
Parent Company: Noritsu Koki Co., Ltd.
(Listing: Prime Market, Tokyo Stock Exchange)
AlphaTheta EMEA Limited
Unit 39, Tileyard Studios, Tileyard Road, London, N7 9AH
AlphaTheta Music Americas, Inc.
2050 W 190th Street, Suite #109, Torrance, CA 90504, USA
AlphaTheta (Shanghai) CO., Ltd.
Unit 01, 6th Floor, Golden Hongqiao International Center, No.523, Lou Shan Guan Road,
Changning District, Shanghai, China
|1994||June||Entered the DJ equipment business as one of Pioneer Corporation’s businesses|
|2013||Aug.||Announced entry into professional audio equipment business|
|2014||Oct.||Started offering KUVO, a club culture entertainment service, as one of the related services businesses|
|2015||Mar.||Independent from Pioneer Corporation as “Pioneer DJ Corporation” through a stock split|
|Head Office established in the former Kawasaki Head Office of Pioneer Corporation|
|Nov.||Head office moved to the current location of Yokohama City.|
|2016||Aug.||Announced entry into the music production business|
|2019||Oct.||Opened Pioneer DJ Yokohama DJ Lab, a DJ school in Yokohama City, as one of the related services businesses|
|2020||Jan.||Company name changed from Pioneer DJ Corporation to AlphaTheta Corporation|
|2022||Sep.||Announced a strategic investment and alliance with DJ Monitor B.V., a global market leader in music recognition technology.|