Business OverviewProduct Design & Engineering Development PatentsDesignHistory SustainabilityNewsMessageCompany Overview

Business Overview

Our fundamental policy is to develop and grow our business sustainably by building on the original technology we’ve created and the know-how we’ve accumulated over the years. We constantly strive to develop our core business of DJ equipment, as well as our emerging businesses such as software applications and digital services.
DJ Equipment
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Software Applications
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Audio Equipment
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Music Production Equipment
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Digital Service
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Product Design & Engineering Development 

Offering new ways to enjoy music more diversely and creatively by using the technology and knowledge we’ve accumulated over many years.
AlphaTheta will provide high-quality equipment and services that bring creativity and diversity to the way people enjoy music. These products and services are built on the strength of our core technologies, cultivated through years of research and development, including user interface technology, digital audio, and signal processing technologies, high-quality sound technology, and data analytics technology.
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AlphaTheta is offering new ways of enjoying music by enhancing its various technologies, including technologies compatible with the latest forms of music media, wireless technologies and AI. Its technology for isolating vocals and instruments enables musical expression that was not possible before, such as by removing vocals and replacing instruments. The LAN system, which links the music to lights and visual elements, helps the DJ express their own world perspective and contributes to an innovative production. In addition, AlphaTheta is focusing on using cloud and networking technologies to build a digital database that collects, analyzes and accumulates the performance techniques of professional DJs.
User Interface Technology 
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Digital Audio Analysis and Signal Processing Technologies
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High-Quality Sound Technology
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Patents

We provide products that exceed our customers' expectations by using our many patented technologies. We’ll continue to improve our technology to provide new value to our customers.
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Design

Making dreams a reality
We dream of what customers will want in 5 years and use our creativity to make it happen.AlphaTheta has created a design center that specializes in product design, digital design, and communication design.
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Awards

iF Design Awards
2024 / 2020 / 2019 / 2018 / 2017 / 2016 / 2015
Red Dot Design Awards
2024 / 2022

History

A look back at how AlphaTheta has grown in unison with the DJ industry.
January

Introduced new products from the AlphaTheta.

January

The company name changed from Pioneer DJ Corporation to AlphaTheta Corporation.

April

Announced entry into the music production business.

July

Announced entry into the professional audio equipment business.

June

Entered the DJ equipment business with the launch of the CDJ-500, the world’s first flat-top DJ CD player.

2024
2022
2020
2019
2016
2015
2013
2009
1994
September

Announced a strategic investment and alliance with DJ Monitor B.V., a global market leader in music recognition technology.

September

Opened Pioneer DJ Yokohama DJ Lab (now AlphaTheta Yokohama DJ Lab), a DJ school in Yokohama City, as one of the related services businesses.

March

Became independent from Pioneer Corporation, as Pioneer DJ Corporation, through a stock split.

The head office was established in the former Kawasaki Head Office of Pioneer Corporation.

November

The head office moved to the current location of Yokohama City.

September

Introduced rekordbox as music management software.

Sustainability

At AlphaTheta, through various business activities, we contribute to the sustainable development of society.
To create customer and social value and achieve sustainable growth in the industry, we identify material ways to achieve our mission of “One Through Music” and help solve environmental, social, and governance issues. We aim to achieve sustainable growth through the creation of medium-to-long-term corporate value.
AlphaTheta promotes group-wide initiatives to contribute to society and address global issues based on the Noritsu Koki Group's approach to sustainability. Through these sustainability initiatives, we aim to continue to deliver the Group's mission of “Prosperity for society and people”.
Sustainability in the Noritsu Koki GroupSUSTAINABILITY POLICIES and STATEMENTS
Bridging Generations and Health Through Music – The Smiles and Dementia Prevention Brought by Smile DISCO
In October 2024, a collaborative event, Smile DISCO, was held at Isle Shinagawa with Em-Musubi, focusing on dementia prevention through music and entertainment. It was inspiring to see participants moving their bodies to Showa-era pop songs, all with smiles on their faces. The event welcomed people of all ages, from the elderly to children, promoting fun and health through the power of music.
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A new spatial-experience event in which the audience can experience DJ performances through sight and touch
As part of the innovative technology exhibition YOXO FESTIVAL, held at the Yokohama Landmark Plaza, we exhibited and demonstrated Club YOXO, a new club space using technology that combines DJ music, lighting, lyrics, and vibration devices. This event enabled the audience to enjoy the whole experience regardless of their hearing ability. We look forward to joining in more activities that connect people through music.
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AlphaTheta has partnered with Bridges for Music since 2012, empowering young talent in under-served South African communities.
Since Bridges for Music was established in 2012, AlphaTheta has supported its mission. We’ve championed the cause by providing products and equipment, collaborating on various initiatives, and sponsoring graduates who, in turn, have attained leadership roles within their communities. Leveraging the universal power of music, we strive to reintegrate the underprivileged into education, offering musical education and essential life skills, entrepreneurship training, and counselling. At AlphaTheta, we believe in the profound impact that music can have in bridging gaps, fostering education, and empowering communities.
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Bridging Generations and Health Through Music – The Smiles and Dementia Prevention Brought by Smile DISCO
In October 2024, a collaborative event, Smile DISCO, was held at Isle Shinagawa with Em-Musubi, focusing on dementia prevention through music and entertainment. It was inspiring to see participants moving their bodies to Showa-era pop songs, all with smiles on their faces. The event welcomed people of all ages, from the elderly to children, promoting fun and health through the power of music.
more
A new spatial-experience event in which the audience can experience DJ performances through sight and touch
As part of the innovative technology exhibition YOXO FESTIVAL, held at the Yokohama Landmark Plaza, we exhibited and demonstrated Club YOXO, a new club space using technology that combines DJ music, lighting, lyrics, and vibration devices. This event enabled the audience to enjoy the whole experience regardless of their hearing ability. We look forward to joining in more activities that connect people through music.
more
AlphaTheta has partnered with Bridges for Music since 2012, empowering young talent in under-served South African communities.
Since Bridges for Music was established in 2012, AlphaTheta has supported its mission. We’ve championed the cause by providing products and equipment, collaborating on various initiatives, and sponsoring graduates who, in turn, have attained leadership roles within their communities. Leveraging the universal power of music, we strive to reintegrate the underprivileged into education, offering musical education and essential life skills, entrepreneurship training, and counselling. At AlphaTheta, we believe in the profound impact that music can have in bridging gaps, fostering education, and empowering communities.
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News

December 10, 2024
XDJ-AZ now officially supports Serato DJ Pro
December 5, 2024
Updates for OPUS-QUAD and OMNIS-DUO introduce StreamingDirectPlay support for Beatport Streaming and TIDAL
December 5, 2024
Update: OMNIS-DUO Firmware Ver. 1.11
November 28, 2024
DJs and clubs back KUVO powered by DJ Monitor for fair royalties
November 26, 2024
Important Notice: Firmware Update for the All-in-One DJ System XDJ-AZ
November 14, 2024
Update: macOS Sequoia compatibility
November 14, 2024
Update : iPadOS 18 compatibility
November 14, 2024
Update: iOS 18 compatibility
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Message

Our DJ business began as a division of Pioneer Corporation in 1994 when it released the worlds first commercially available flat-top DJ CD player, the CDJ-500. It was rated highly by top DJs, and as word spread throughout the dance music world, it received much media attention, glowing reviews, and prestigious awards. As part of the team involved in the design of the CDJ-500, I’m still hugely proud of how it was received.

The year 2024 will mark the 9th anniversary since our company became independent from Pioneer Corporation. This year, we’re proud to announce we’ll release new products under the name, AlphaTheta that will propel us into the future while maintaining the quality and innovation you’ve come to expect from us. These products will bear the AlphaTheta brand logo, which symbolizes diversity and growth, as well as the merging of different energies that resonate harmoniously.

Looking ahead, the AlphaTheta and Pioneer DJ brands will keep bringing you new experiences.

As a company, we’ll continue to evolve, create innovative products and services, strive for the development of the music industry, its culture, and take on new challenges.

We look forward to another great year in music and hope our valued customers will continue to support AlphaTheta. As always, everyone at our company will work hard each day, to achieve our mission: One Through Music.

January 2024
Yoshinori Kataoka
President and CEO

Company Overview

Company name
AlphaTheta Corporation
* AlphaTheta Corporation is a subsidiary of Noritsu Koki Co., Ltd. listed in Prime Market of Tokyo Stock Exchange.

Headquarters
Yokohama i-Mark Place 6th floor, 4-4-5 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012 Japan
Phone +81-45-522-5400

Mission
One Through Music
– To enhance the creative potential of music and enable a world filled with joy –

Management Team
YOSHINORI KATAOKA President and CEO
MASAKAZU SUZUKI Executive Vice President and COO
RYUKICHI IWAKIRI Director
RYOSUKE YOKOBARI Director
DAI NAKAMURA Corporate Auditor
KEI AIKAWA Executive Officer
SHOGO SUZUKI Executive Officer
KAZUHITO TAKIGUCHI Executive Officer
AKIRA YOKOYAMA Executive Officer

Number of employees
503 (as of December, 2023)

Business
Design, production, sales, and related services for the DJ, Professional Audio, and Music Production markets

Capital
100,000,000 Yen (as of December, 2023)

Shareholders’ composition
Parent Company: Noritsu Koki Co., Ltd.
(Listing: Prime Market, Tokyo Stock Exchange)

Global Network

AlphaTheta Corporation
AlphaTheta EMEA Limited
AlphaTheta Music Americas, Inc.
AlphaTheta (Shanghai) CO., Ltd.
AlphaTheta SG Pte. Ltd.
Sales subsidiaries
AlphaTheta EMEA Limited
Unit 39, Tileyard Studios, Tileyard Road, London, N7 9AH, United Kingdom
AlphaTheta Music Americas, Inc.
2050 W 190th Street, Suite #109, Torrance, CA 90504, USA
AlphaTheta (Shanghai) CO., Ltd.
Unit 01, 6th Floor, Golden Hongqiao International Center, No.523, Lou Shan Guan Road, Changning District, Shanghai, China
AlphaTheta SG Pte. Ltd.
109 North Bridge Road, #05-21, Singapore, 179097